At Chipotle, it’s all about high variety at a low price point, and it’s worth the purchase.
Since July 13, 1993, Chipotle Mexican Grill has been an extremely popular chain in America and all over the world. Due to its efficient assembly line style service, Chipotle has mastered the in-and-out strategy to accessible, high quality Mexican food.
What I love about Chipotle is their variety. In addition to having tons of options for entrees like tacos, burritos, and bowls, customers can customize orders however they like. When I go to Chipotle, I make it a point to order something new every time. For example, I usually order the classic bowl, yet, I fill it with different toppings every time.
My generic order is the brown rice, black beans, steak, corn salsa, sour cream, cheese, guac (which they charge extra for), lettuce and veggies. A pro tip that many don’t know is that Chipotle carries a delicious salad dressing that’s free and compliments any dish perfectly!
I also happen to LOVE the queso that Chipotle offers. An order of chips on the side is essential to my Chipotle visits, and the chips are great for dipping into both the queso and my bowl, making for a great nacho salad situation!
Lastly, we have arrived at the drinks. Now a classic Chipotle hack is asking for a water cup and proceeding to the soda fountain and filling it up with any beverage of your choosing, however, you have to be a good customer! I make it a point to properly purchase a soft drink and fill my cup with Sprite because what did Chipotle ever do to me to have me steal from them?!
All in all, I would say Chipotle is more of a higher end fast-food chain. Their slogan is “food with integrity,” which echoes this perception. They have dedicated themselves to serving antibiotic free meats and organically grown produce. After the devastating E.coli outbreak in 2015, many stopped eating Chipotle in fear of contracting the disease. Chipotle was slapped with a twenty-five million dollar federal fine and spent even more money trying to cushion this hard blow and gain back some good publicity.
It seems as though Chipotle has veered from this scandal, but it was never forgotten amongst many customers. While the company may have some mixed reviews, I thoroughly enjoy Chipotle, and I will be rating it an overall 7.9 out of 10.